Apple's Macintosh Timeline
1989 Apple’s first portable computer is released as the "Macintosh Portable".
1992 The "PowerBook Duo" was created and was in fact a precursor for today's Macbook Air .
1999 The first generation of the iBook featured a clamshell design and wireless networking.
2006 The introduction of the MacBook and the Pro with now-standard features like the glossy display and sunken keyboard.
2008 The introduction of the first Macbook Air.
Models Currently Available in the MacBook Line...
The MacBook Air was released in 2008 and was named the world's thinnest notebook, they later released an 11.6-inch screen in 2010 to compete with other brands. This Laptop is the least expensive model in the MacBook line.
The MacBook Pro is a more expensive and high-end laptop within the brand, available in 13 and 16-inch models. The first model was released in 2018.
Five Benefits of the MacBook
High Definition Screen MacBooks use an LED-Backlit Retina display in the screen, making it one of the nicest screens in the market. The screen makes it very distinct from other computer companies, making it one of Apple's key selling properties. The Reina display within a MacBook makes the high resolution and pixel density on the screen so amazing. This feature is very useful for those in a creative field such as graphic designers, filmmakers, photographers and those working with technology often.
Long Life Span All MacBook models have a long life span, on average 7 years depending on the owner's care and protection of the computer. Every part of the MacBook is designed to work smoothly together, unlike other laptops which use parts from various manufactures.
Expensive/High-end look- The MacBook Air and Pro both possess qualities that make for a professional and high-end aesthetic. The function of a computer is more important than the look, making it more impressive for Macs to possess both function and look. Unlike windows and many other laptops that tend to be larger in width, the MacBook has a sleek appearance.
Battery- The average battery life of a computer is 2-8 hours depending on the condition and use of the owner. While with a MacBook Pro/air the battery life can be more than 2 hours longer than average. Most 11 inch models are capable of lasting up to 10 hours while the 16-inch model can last up to 11.
Operating system- One of the largest reasons people purchase a MacBook is the operating system, which is macOS, a few positive qualities of the operating system include...
Less vulnerable to viruses and malware.
The interface is extremely user-friendly, those with iPhones and other Apple products will find it easy to navigate the MacBook.
Integration within apple devices may come in handy, as you can work on a task on your IOS device and continue where you left off using macOS.
Apple is a software developer and device manufacturer, meaning all components and operating systems of the MacBook work harmoniously together.
There are fewer security risks, a very simple interface that is easy to use and better operation in general, MacBooks give users a better overall experience.
MacBook vs. Windows
MacBooks come with software for photo editing, creating videos, music and more. The pre-downloaded software makes the system very popular within the creative industry.
On average Apple laptops are on the higher end of the scale with price, with most ranging from $1,300-$3,500.
Mac does not have the traditionally software such as Word, PowerPoint, Excel etc. pre-installed.
Microsoft's software like Word, PowerPoint, Excel and more are pre-installed onto all windows computers, making it easy to create for those new to the software.
Windows laptops have a larger price range, with the cheapest laptop in the collection being $650 and the most expensive being $3600.
Windows laptops are a bigger target for viruses.
There is currently a range of 13 different models available with different sizes and durability.
Get To Know The Author...
Tara O'Doherty is Co-Founder and CEO of voxie. Tara is a global award-winning strategist, marketer, designer, author, speaker and educator who lives in Toronto, Canada with her two fat dogs. She is best known for her SickKids VS digital work which resulted in numerous global awards and helped secure over 700 million dollars in donations for the hospital. She is also the former co-Founder and CPO of JADEO and ex-VP of Experience Strategy at Cossette Communications.